Plastic Free New Zealand™

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Plastic Free New Zealand™ is a brand and social media campaign run by Our Seas Our Future Charitable Trust. Highlighting the effect of plastics and other anthropogenic materials on our environment, while advocating for more for environmentally friendly solutions.

Why Plastic Free New Zealand?

Plastic Free New Zealand is about raising public awareness about the potential threats to marine ecosystems and human health posed by millions of metric tons of plastics that pollute the world’s ocean. Pollution is one of the biggest issues facing our oceans and coasts. An estimated 4.8 to 12.7 million metric tons of plastic entered the oceans in 2010 from people living within 50 kilometres of the coast in 192 countries.

Plastic pollution is a growing problem; everyday it chokes our waterways, damages marine ecosystems, and becomes part of the marine food chain. All the plastics that end up in our waterways eventually break up into smaller and smaller pieces. Some of it floats, some of it sinks, but none of it ever disappears. Plastic continues to accumulate and circulate in our environment where marine animals can mistake it for food that can cause starvation, dehydration, internal damage or even death. When this growing plastic pollution finds its way into our marine food chain, it can eventually affect human health when we eat seafood.

You can help reduce the amount of plastics from ending up in our environment. It is as easy as reducing your consumption of plastic in everyday life, and encouraging others to do the same.

What can you do to help?

Use our Letter Templates to encourage local businesses to phase-out plastic straws and bags.

Support our projects and campaigns to phase out single-use a plastics in New Zealand, or join our discussion forums to exchange ideas with like-minded people.

External Educational Resources

Plastic Pollution Resources – The guides, videos, infographics and reports featured on this page are intended to inform and enable organizations and individuals alike in their efforts to advance actions that prevent plastic pollution and encourage solutions for a healthy ocean.

Social Media Feed

Follow us on Plastic Free New Zealand to receive news and information on plastic pollution and waste reduction related news, education, and other other content.


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We provide a regular newsfeed on sustainability and pollution related content.

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