No Butts™ is a social media campaign run by Our Seas Our Future to highlight the negative effects of littering cigarette butts, and to encourage public behaviour change towards responsible butt disposal.
Why No Butts?
Trillions of cigarette butts are thought to be thrown into the environment every year worldwide, where they leach toxic chemicals before turning into micro-plastic pollution.
Cigarette filters are made of a type of plastic called cellulose acetate. When tossed into the environment, they release that plastic and also the nicotine, heavy metals, and many other chemicals they’ve absorbed, into the surrounding environment.
Filters can take many years to break down, and in the process release micro-plastics which are an increasing hazard in waterways and oceans.
In New Zealand, it is estimated that over 10 billion cigarette butts pollution the country’s ecosystem. A National Litter Audit report has created baseline figures for the amount of rubbish in New Zealand, and reinforces the view that cigarette butts are in the top most commonly found litter items during cleanups.
View the full report and findings here: National Litter Audit – KNZB
What can you do to help?
Contact Us to organise a No Butts Cleanup in your area. We can provide you with advise and direct you to resources to carry out effective cleanups in your area of focus.
Support this campaign via social media and encourage behaviour change within your networks.